Psychology of Social Media (Weekly Assignment #1)

#connecting #interacting #communicating #online #information

To start the assignment let’s look at different definitions of social media.

The Balance (2016) defines that Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content.

Blackshaw (as cited in Xiang and Gretzel,2008) defined that ‘social media” can be generally understood as Internet-based applications that carry consumer-generated content which encompasses “media impressions created by consumers, typically informed by relevant experience, and archived or shared online for easy access by other impressionable consumers”. Blackshaw & Nazzaro (as cited in Xiang & Gretzel, 2008) say this includes a variety of applications in the technical sense which allow consumers to “post”, “tag”, “digg”, or “blog”, and so forth, on the Internet. The contents generated by these social media include a variety of new and emerging sources of online information that are created, initiated, circulated, and used by consumers with the intent of educating each other about products, brands, services and issues.

From these sources and our own experiences with social media we came with our definition:

“Social media is an online platform where individuals and companies can share, interact and meet one another. Social media is constantly present in people’s lives.”

Videos that describe and encapsulate our definition of social media:

Dutch campaign commercial about safe driving without social media:

This commercial is from a campaign from Veilig verkeer Nederland (Safe traffic in the Netherlands) called Onderweg ben ik Offline (On the road I am offline).  The main character is followed around by personifications of social media and finally ‘switches everyone off’ when he steps into the car.

This video was chosen because it shows that social media is ‘constantly present in our lives’ as we mention in our definition.

Animated YouTube-video based on the article: “Social media? Get serious! Understanding the functional building blocks of social media” (McCarthy, Silvestre, Hermkens, & Kietzmann, 2011).

This video was chosen because it explains social media’s presence in a person’s life from a business minded and corporational type of view. As mentioned in our definition, social media is something that surrounds as at all times and works as a platform to businesses to contact and interact with individuals. This video works as a good example of that.

This video was chosen because it explains social media’s presence in a person’s life from a business minded and corporational type of view. As mentioned in our definition, social media is something that surrounds as at all times and works as a platform to businesses to contact and interact with individuals. This video works as a good example of that.

Conclusion:

Social media is a interactive information source which can be used in all electronic devices connected to internet. It can be used for communicating between friends, strangers, companies and even celebrities. It can also be used for marketing products and finding customers. Social media has become a big part of our lives and it is used from sending each others messages to watching videos and finding jobs.

References:

McCarthy, I. P., Silvestre, B. S., Hermkens, K., & Kietzmann, J. H. (2011). Social media? Get serious!            Understanding the functional building blocks of social media. Retrieved from            http://www.sciencedirect.com/science/article/pii/S0007681311000061

McCarthy, I. (2013, October 23) Social media? Get serious! Understanding the functional building blocks  of social media [Video file]. Retrieved from https://www.youtube.com/watch?v=BCjCbqYs_j0

The Balance. (2016, September 12). Social Media Definition. Retrieved from        https://www.thebalance.com/social-media-definition-2948526

Xiang, Z., & Gretzel, U. (2008, August 8). Role of social media in online travel information search.            Retrieved from http://www.sciencedirect.com/science/article/pii/S0261517709000387

 

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