Final Assignment – Social Media Campaign

Social Media Plan for Children Are The Future

This social media plan was made for Children are the Future, a small NGO in Brussels. What struck us about this NGO is the honesty and how personal this NGO is. We think the main strength of CAF is that every penny goes to the beneficiaries, the hopeful stories filled with positivity and personal information. That is why our campaign is centred around the slogan ‘100% personal’. We think this will speak to not only people that love NGO’s, but also to people who have their doubts about where the money goes.

The document is available in PDF format which you can download here:

We wrote two infographic video script to illustrate what CAF can make to promote their good will. We even made a prototype video based on one of the scripts:

Promotion Video [Prototype] – What is CAF